Skincare · Paris
Maison Aurelle
Premier Migration · 2025
— Est. 2014 · LA / Paris / London
Shopify Premier Partner
A Shopify Premier agency for beauty & luxury
Commerce,
crafted
like couture.
We build Shopify storefronts for the maisons, ateliers and apothecaries setting the standard in modern luxury — from first sketch to checkout to lifetime value.
§ 01
About
The studio behind the quietly remarkable.
Crème is a small, senior studio of strategists, designers and Shopify engineers — operating between Los Angeles, Paris and London for brands that measure success in customer letters, not click-through rates.
We were founded in 2014 inside the back room of a Rodeo Drive atelier, building one storefront at a time for friends in beauty and ready-to-wear. A decade on, we've quietly become the studio of record for an unusual class of brand: independently held, intensely considered, and unwilling to compromise on the digital experience their product deserves.
We work in long arcs — typically two to five years per client — and turn down more work than we take. Every engagement is led by a partner. There is no junior bench, no offshore handoff, no template.
$480m+
Client GMV / 2025
40+
Plus Migrations
12yr
Avg. Brand Tenure 3.2y
3
Cities · One Studio
§ 02
Services
Our Services
— 01
Shopify Premier Development
Bespoke storefronts built on Shopify Premier and Hydrogen — engineered for editorial pace, performant on every device, and entirely yours to evolve.
— 02
Headless Commerce
Custom storefronts on Hydrogen, Next.js or Nuxt with composable content (Sanity, Contentful, Storyblok) for editorial teams who deserve better than a CMS.
— 03
Conversion & Retention
Experimentation programs, lifecycle and loyalty design, and the unglamorous work of compounding 0.4% conversion lifts into eight-figure outcomes.
— 04
Cross-Border & Localization
Multi-region storefronts with Shopify Markets — local currency, language, tax, fulfilment and the cultural nuance that doesn't live in a translation file.
— 05
Subscription
Refillable beauty, ready-to-wear membership, and the considered subscription models that build a brand instead of cannibalizing it.
— 06
Performance & SEO
Core Web Vitals, schema, content architecture and the technical SEO that lets your editorial team rank without thinking about Google.
— 07
Retainer & Maintenance
An ongoing partnership with senior engineers and a brand strategist — typically how an engagement ends, and how the best work compounds.
§ 03
Selected Work
A small portfolio, carefully tended.
§ 04
In Media
What others have written.
One of a handful of agencies that understands a maison is not a marketplace — and builds accordingly.
— Vogue Business · Sept 2025
The quiet hand behind some of the most considered beauty storefronts on the internet.
— Business of Fashion · Mar 2025
Crème has made conversion design feel like couture — restrained, intentional, and somehow inevitable.
— Glossy · Nov 2024
Vogue Business
BoF
WWD
Glossy
Modern Retail
Forbes
§ 05
Approach
A four-step engagement.
— 01
Discover
A thorough audit of your website and business — remote, or on-site at your atelier, counter and warehouse when it helps us see the whole picture.
— 02
Plan
A written brand and commerce roadmap. Editorial principles, customer architecture, priorities and the metrics that will matter.
— 03
Execute
We build it — identity, art direction and storefront. Designed in Figma, engineered in Shopify, and shipped with care.
— 04
Improve
Launch is the first chapter. We retain an embedded team for the years that follow — engineering, experiments and editorial.
§ 06 — Begin
Tell us about your house.
We take on six to eight new engagements a year. If your brand feels like a fit, we'll respond within two working days with a short note from a partner and, if there's mutual interest, an invitation to talk.